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The webinar aims at introducing and exploring key aspects of the ELI Innovation Paper on A Framework for Good Green Nudging.
The Paper sets out 11 Guiding Principles (GPs) — necessity, proportionality, privacy, transparency, explainability, autonomy, dignity, agency, effectiveness, acceptability and oversight — for designing, implementing, and evaluating nudges that advance environmental sustainability. The Framework for Good Green Nudging aims to enhance legal certainty, encourage best practices, and build public trust in the behavioural dimension of environmental governance. By integrating behavioural science into European consumer and environmental law, it offers practical tools to influence everyday choices. The Guiding Principles were prepared by Dr Marta Santos Silva (ELI Executive Committee Member; Adjunct Researcher, University of Minho) with input from ELI Members and adopted by the ELI Council.
Confirmed Speakers:
- Teresa Rodríguez de las Heras Ballell (ELI President; Professor, Universidad Carlos III de Madrid; Director of the Chair AI: Foundations & Frontiers)
- Marta Santos Silva (Author; Member of the ELI Executive Committee; Adjunct Researcher, University of Minho)
- Christina Gravert (Associate Professor of Economics, University of Copenhagen)
- Toby Park (Director (Climate, Energy and Sustainability), BIT)
- Yayun Shen (Special Associate Researcher, Erasmus University Rotterdam)
